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Translation, localization and marketing support services to help overseas cosmetic brands enter the Japanese market.

In the Japanese market, it is essential to strategically design advertising materials for pharmaceuticals and other regulated products in compliance with the Pharmaceuticals and Medical Devices Act (PMD Act) and the Ministry of Health, Labour and Welfare (MHLW) Standards. Rather than simply translating expressions and messages used overseas into Japanese as is, content must be adapted to communicate brand value while accounting for Japan's unique regulatory environment and consumer expectations.

It's becoming more important than ever to understand not only what claims can legally be made, but also how to communicate your brand message effectively to Japanese consumers while remaining within that regulatory framework.

If you are looking for a marketing, localization, and translation partner to support your entry into the Japanese market, please contact us. Shimadzu International helps you preserve your brand identity while ensuring compliance with the PMD Act.

Image: cosmetics

Service Features

  • Support based on expertise in the cosmetics field
    We have expertise in cosmetic ingredients, safety, stability, evaluation, testing and quality control—key areas in the cosmetics industry. Based on this, we can handle documents specific to this field.
  • Comprehensive support from technical documentation to customer-facing materials
    When entering the Japanese market, organizing marketing materials and quality and safety information as a unified whole is crucial.
    In addition to quality documentation, safety materials, and raw material information, we also support websites, product pages, and packaging text.
  • Adjusted to Japanese for the Japanese market
    Localization will take into account how the indications are perceived and how strongly they are expressed.
  • Japanese localization tailored to the Japanese market
    By leveraging glossaries and previous translations, we ensure consistent quality across multiple media and ongoing projects.
    Help ensure consistency of presentation across brand sites, e-commerce, packaging, FAQs, and quality documentation.

Why working with a specialist partner matters

Image: cosmetics

In the Japanese market, it is essential to use language that conveys a product's appeal while also maintaining consistency with technical, quality, and safety information. When advertising and labeling cosmetics, it is important to take into account both the PMD Act and the Act against Unjustifiable Premiums and Misleading Representations.

In addition, there is an established framework governing efficacy claims for cosmetics. Although discussions are underway regarding the use of numerical claims and testimonials, in practice it remains essential to avoid violating laws or misleading consumers.

For this reason, when entering the Japanese market, it is advisable to proceed with localization in collaboration with a specialized partner who understands product categories, communication risks, and can provide support for quality information, rather than simply translating the text.

Shimadzu International's unique strengths

  • Support based on insights into analysis and evaluation in the life sciences and personal care fields
  • Understanding of the field based on experience supporting cosmetics-related applications
  • We coordinate technical, safety, quality, and other documents used in external communication in a consistent manner.
  • Team structure designed to ensure terminology consistency, address revisions, and support ongoing projects.

Drawing on the analysis, measurement and quality assessment expertise that the Shimadzu Group has cultivated, Shimadzu International supports business innovation in the cosmetics industry.

Typical documentation that we handle

We offer translation services for documents such as those listed below: Please feel free to contact us regarding documents that do not fall under these categories.

  • Brand websites for Japan
  • Product landing pages / EC product pages
  • Packaging / Labels
  • Product description / FAQs
  • Proposal / Sales materials
  • SDS
  • Raw material specifications
  • Specification sheets
  • Safety and evaluation materials
Images: cosmetics

Recommended for companies like these.

  • Overseas cosmetic brands planning to enter the Japanese market
  • Companies that want to improve their websites and product pages for the Japanese market
  • Companies that want to standardize their packaging and quality documentation.
  • Companies that want to standardize their packaging and quality documentation.
  • Companies that want to standardize not only marketing material but also quality and safety information.

FAQ

We have compiled a list of frequently asked questions and answers regarding translation services for the cosmetics industry.

Which languages can you translate into Japanese?
We can provide support in English, Chinese, Korean, French, and other languages, depending on the project. Please feel free to contact us in languages other than Japanese.
Could you also take into account terminology specific to the cosmetics industry?
Yes. We translate while taking into account the classifications such as cosmetics, quasi-drugs, and miscellaneous products, as well as the intended strength of the wording.
Can we consult with you even if the text is not yet complete?
Yes. We can also assist you with inquiries based on existing websites, older versions of documents, or sample files.
Can we request packaging, web design, and quality documentation all in one go?
Yes. Managing across multiple media types simultaneously makes it easier to ensure consistency in expression and terminology. By using our services long-term and continuously, you can build your company's language assets.
Can we sign an NDA (Non-Disclosure Agreement)?
Of course. If your company has an NDA template, please send it to us. We will handle your documents with care, including any unreleased materials or confidential documents. Because we deal with export control regulations daily, we also manage the residency status of project team members.
Can we request a legal review of the PMD Act?
Yes, please feel free to contact us.

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